“Women make up 11% of the construction industry workforce in the UK.
Only 2% of these women are on site in manual labour jobs.”
BUILT BY HER
Marta de Sousa created the Built By Her campaign, that aims to change the perception that the construction industry is solely a male world, inaccessible to women.
Marta is taking the campaign into schools and re-branding the industry, holding careers days with industry role models, to show young women the opportunities available to them.
Teaming up with advertising agency Mr President, the school talks will run alongside a Government backed national advertising campaign challenging stereotypes and changing the face of the construction industry.
SCHOOLS
Marta works with amazing charities, going into schools, academies and colleges to inspire and guide the next generation to achieve their career ambitions by fostering their interests, strengths and dreams.
Marta aims to broaden student horizons, by sharing her professional entrepreneurial path, or helping eliminate homophobic bullying in schools, by sharing her personal experiences.
“I found your talk so inspiring and motivating, it has made me become more ambitious once again. I want to thank you for restoring that. ”
“Students expressed that Marta’s coaching enabled them to feel ‘confident’ to ‘very confident’ in what they had learnt about the world of work. They found Marta’s style very motivating and were very enthusiastic about working with her.”
“Thank you so much for your inspiring Q&A at Moreland School last week...you really impressed the children...”
FUNDRAISING
Marta supports causes and charities she is passionate about by completing challenges, or organising events to fundraise for them.
To name a few of her favourites, she has cycled 400km from Copenhagen to Berlin in 3 days, climbed Mount Kilimanjaro, the highest peak in Africa, run the Great North Run half marathon, and brought back her popular electro night to the Ivy Club as a fundraiser.
